BLOG POSTS | Creating Search-Optimized Content
I was responsible for concepting, researching, and writing 2–3 blog posts per month focused on topics most relevant to homeowners. Each blog was supported by an accompanying video with a subject matter expert (SME) and tailored for SEO to maximize discoverability and engagement. In addition to writing the video scripts, I also contributed to on-set video direction, provided post-production feedback, and assisted with voiceover work.
The Scoop on Homestead Exemption
Aimed at educating current and prospective homeowners about the tax benefits available through a homestead exemption, this blog covers the who, what, when, and why of the process using clear, approachable language and actionable takeaways.
New Construction FAQ
Working cross-functionally with the Director of Builder Relations, I created a blog that breaks down the complexities of buying a new construction home, answering frequently asked questions to support client education and drive growth within The Loken Group’s Builder Division.
Home Appraisals 101
Drawing on advice from an industry expert, this blog demystifies home appraisals by providing insight into how properties are evaluated, what appraisers look for, and which upgrades are actually worth the money.