BARBARA CORCORAN

With the goal of leveraging The Loken Group’s endorsement by Barbara Corcoran, a real estate mogul, business expert, and Shark on ABC’s Shark Tank, we created an ongoing marketing campaign comprised of digital ads and short videos promoting the team as the only real estate group in the Greater Houston area recommended by Corcoran.

The digital ads performed above average in engagement rate and conversions, with a click-through rate of 2.34 % (industry standard is 1%). The Loken Group’s strategic partnering with Corcoran brought in a total of 109 leads in just one year.