Below are samples of the PDPs (product detail pages) I developed for NordstromRack.com, the off-price division of leading American upscale fashion retailer Nordstrom.

I achieved a high daily KPI of 50+ fashion product descriptions, translating complex vendor-provided specifications into clear, engaging copy to highlight each item's USP (unique selling point) and drive traffic, engagement, and conversion. My writing reflected a high standard of trend research and runway inspiration, with specialist knowledge in fabrics, finishes, and garment construction techniques.