FOR THE ALGORITHM
— INSTAGRAM STORIES & ORGANIC POSTS
ORGANIC POSTS
In honor of the Formula 1 Las Vegas Grand Prix, Neiman Marcus transformed into the ultimate pit stop for race fans and fashion enthusiasts with a lineup of star-studded events and exclusive collaborations with top designers.
I was responsible for creating organic social content for the event, producing two Instagram Reels using footage captured by the on-site videographer to spotlight the happy hour and styling session featuring immersive in-store experiences, special capsule collections, and customizations. I used storytelling and punchy, brand-aligned copy to capture the energy of the big race and position Neiman Marcus as the weekend’s premier trackside destination.
INSTAGRAM STORIES
As part of a year-round partnership, The Heart of Neiman Marcus Foundation raised funds for The Human Rights Campaign’s HBCU Program, which empowers the next generation of LGBTQ+ leaders at Historically Black Colleges and Universities by offering leadership development opportunities, support programs, and inclusive communities.
I created two Instagram Stories featuring concise, emotionally resonant copy directing customers to The Heart of Neiman Marcus landing page, where they could learn more, make a donation, and hear from recent program graduates.
