PAPER TRAIL
— PRINT ADS, STORE VISUALS, EXPERIENTIAL BROCHURES, RESTAURANT COLLATERAL & EVENT INVITES
— PLUS THE NEIMAN MARCUS HOLIDAY BOOK
PRINT ADS
Whether driving awareness, reinforcing brand values, or supporting large-scale seasonal campaigns, each print ad I worked on focused on a clear, compelling message tailored for a specific audience and business objective.
The ads were featured in national publications including Vogue, Harper's Bazaar, Vanity Fair, W Magazine, and Town & Country.
STORE VISUALS
Partnering closely with art directors, project managers, design, and visual merchandising, I translated brand strategy into compelling in-store messaging and displays for promotional signage, point-of-sale (POS), endcaps, lightboxes, and seasonal window graphics.
The result was an elevated in-store experience that brought each campaign to life, connected customers with the product, and influenced purchasing decisions.
RESTAURANT COLLATERAL
Over the course of four years, I led copy and editorial direction for Neiman Marcus’ signature restaurants and cafes across the company’s thirty-six locations, shaping all guest-facing touchpoints, including menus and table cards, food-and-beverage packaging, promotional signage, and digital invites.
My favorite project: creating the name and concept behind Neiman’s Supper Club, an intimate chef-led, multi-course culinary and wine-pairing event hosted by Neiman Marcus restaurants nationwide.
THE NEIMAN MARCUS HOLIDAY BOOK
Originally launched in 1926, the Neiman Marcus Holiday Book is the ultimate expression of luxury fashion and gifting for the holiday season. As part of the editorial team, I developed feature stories highlighting exclusive client services, seasonal events, and in-store experiences that brought the holiday campaign to life.
My work required close collaboration with internal stakeholders—including public relations, brand experience managers, and store leadership —as well as external outreach to Neiman Marcus’ Most Valued Clients (MVCs), to uncover compelling stories and translate them into polished, customer-facing editorial content.
MVC CONCIERGE: CURATED TRAVEL EXPERIENCES
The Chairman's Circle is the highest, ultra-VIP tier of the InCircle rewards program for customers who shop with their Neiman Marcus or Bergdorf Goodman CapitalOne credit card. I was tasked with creating a brochure that communicated the Chairman's Circle member benefits, including a complimentary stay at one of the world's most sought-after hotels and resorts like the Waldorf Astoria Beverly Hills and Mexico City’s Casa Polanco.
My writing reflected a high level of research and editorial precision, conveying the prestige and exclusivity of each experience through aspirational storytelling.
(click the image below to view the full brochure)
EVENT INVITES
From exclusive in-store celebrations to internationally recognized brand events, I crafted invitation copy that captured the tone and setting of each unique occasion.
Featured projects include: the opening of the newly redesigned Bridal Salon at Neiman Marcus' flagship store, the exclusive launch of the holiday season and unveiling of the 2022 Fantasy Gifts, and the annual Neiman Marcus Awards held in Paris, France, honoring breakthrough talent in fashion from across the globe.
